Businesses that would like to hire an SEO solution provider for the first time may hesitate because of many misconceptions about SEO. One is that this type of venture may not prove to be a worthwhile investment to hire outside help and can be done by the company’s IT professionals. The job of an SEO specialist is not to be confused with a regular computer expert. These individuals employ a myriad of techniques that can help boost the search engine ranking of a website making it a more visible asset in the Internet.Many computer professionals think that the job of an SEO can be done by just doing simple HTML tweaking to increase ranking. This is no longer the case today as there are many ways that are more efficient than just simple program code tinkering. An SEO specialist can write blogs and newsletters that define and explain a product or service to a customer to get them acquainted. He can create links in quality websites or directory submissions that are related to the services offered in the website they are optimizing. Analyzing websites to know its strength and weaknesses is also a part of an SEO specialist’s job.Another misconception that has been related to search engine optimization services is that it has a low return of investment. This is not true of course as optimizing a website has a major impact on sales and profits which can make or break a business. A company that has their website properly enhanced to gain web traffic and is able to convert that influx of visitors into customers can certainly gain a lot out of that. One more thing that proves this service as a good investment is that it comes at an affordable price. There are many offshore outsourcing businesses that offer cheap SEO services to clients all over the world. Compared to a local service provider, this is a wise choice as they provide the same quality of output or even more, but at a lower cost.One method that online marketers do in order to acquire an affordable SEO rate is to search in freelancer forums offering optimization services. Compared to an SEO service provider, these freelancers can be hired at a much lower cost. The biggest problem that comes with freelancer dealing is that their background is unknown. Any individual can pose as someone else in the Internet. Some pretend to work on a specific project but once paid will run away from their employer and not show up again. It is important not to give away trust to freelancers immediately.Yet why settle for a cheaper rate with so many risks? A business process outsourcing company can provide an SEO solution at a much higher rate than a freelancer but can be relied on because of their background. There is less risk with an established company especially with plenty of recommendations from satisfied customers. Most of these businesses offer cheap SEO services which can be taken advantage of by small and medium enterprises.